Oh so many Commercials!

Today, I watched Tuesday’s Oprah (it was DVR’d). Tuesday's episode was about a 12-year old boy who is 7ft 3in tall and is called, "The boy who never stops growing," a 3ft 3in lady, and a lady whose memory is ultra good--she could remember things from 30 years ago, but she does not mean to; it just happens. The ultra-memory lady remembers all the little details of a day--whether the day is boring or not--and good and bad experiences. Wow! Dr. Oz was on this episode. Tuesday's Oprah was very interesting. As you know, Oprah is one hour long; out of one hour, 39 commercials played! Some even played twice or more. The commercials that played were:
1) Ross
2) ABC 11’S Heart of Carolina Food Drive
3) Brantley, Jenkins, Riddle, Hardee & Hardee
4) Broadway
5) Stewart Nissan
6) Ross
7) Ihop
8) The Secret Life of Bees
9) Kohl’s
10) Nelson Orthodontics
11) All my Sons Moving & Storage
12) Cato
13) The Secret Life of Bees
14) Oprah
15) ABC 11 News
16) Christmas at Biltmore in Asheboro, NC
17) Attorney Sema Lederman
18) Mary Kay
19) World News with Charles Gibson
20) Oprah
21) Hardison & Associates
22) Charles Boyd Cadillac
23) Oprah
24) Nothing Like the Holidays
25) K-Mart
26) Ghirardelli
27) Carrabba’s Italian Grill
28) Empire Today
29) V-Tech
30) Hallmark
31) 94.7 QDR
32) ABC 11 News
33) 94.7 QDR
34) UPS Store
35) Kohl’s
36) Airborne
37) Carnation
38) Leapfrog
39) Brantley, Jenkins, Riddle, Hardee & Hardee



What was advertised?
1) Items they sell, such as clothes and accessories, etc; how you could but the items and have money left over
2) Fundraiser for raising food for hungry people of Central and Eastern North Carolina; Plan to raise 2 million lbs of food by Dec 10th
3) Law firm; speaker speaks about company and how it will help battle legal problems
4) A musical called, “A Chorus Line”
5) Nissan brand cars
6) SEE #1
7) Streusel Coffee Pancakes
8) A PG-13 movie with Alicia Keys, Jennifer Hudson and Dakota Fanning
9) 50% off sale; Seniors save an extra 15% off items
10) Braces and straight teeth
11) Trucks that help people relocate
12) Clothes
13) SEE # 8
14) Dr. Oz on how to live agelessly; on next Tuesday
15) The news for Ch. 11
16) A family enjoying Christmas at Biltmore
17) Legal firm; can help you get your social security benefits
18) Makeup
19) “Spirit of America”—a look into the lives of simple Americans making the most out of their lives
20) Beauty Secrets
21) Law firm, legal rights
22) Cadillacs
23) Brad Pitt, and Cate Blanchett
24) PG-13 movie withDebra Messing
25) Toys and stuff for the holidays
26) Chocolate—Milk and Peanut Butter
27) Risotto Di Mare—seafood with Italian spices
28) Caret installed next day
29) V-Motion—learning device like a video game system that help kids learn
30) Recordable Christmas cards with music
31) Today’s Best Country music
32) SEE #15
33) SEE # 31
34) Pack and ship promise
35) SEE # 9
36) Dietary Supplement that help boost immune system
37) Instant breakfast drink
38) Learning system for kids
39) SEE #3

Target audience
1) Anyone who wants to buy clothes, jewelry, etc
2) Anyone who cares about the hungry
3) Anyone involved in legal problem
4) Someone who likes musicals
5) Anyone who wants a Nissan car
6) SAME AS #1
7) Anyone who is hungry
8) Anyone who wants to see the movie or who likes Alicia Keys, Jennifer Hudson, or Dakota Fanning
9) Anyone who wants to catch the 50% off sales to buy something
10) Anyone who want their teeth corrected and can afford it
11) Anyone who is about to relocate
12) Anyone who wants clothes, jewelry, etc
13) SAME AS # 8
14) Anyone who usually watches Oprah or likes her show
15) Anyone who is interested in ABC 11 news
16) Anyone who wants to go there
17) Anyone who needs help battling a legal problem
18) Anyone who likes makeup
19) Anyone who wants to watch
20) SEE # 14
21) Anyone who needs help with legal problems
22) People interested in Cadillacs
23) SEE # 14
24) Anyone who wants to watch the movie or who likes Debra Messing
25) People who want to go X-Mas shopping
26) Anyone who likes chocolate
27) Anyone who wants to go
28) Anyone who want carpet installed the very next day
29) Parents who want their kids to have fun while learning
30) Anyone who wants to record their voice over a song in a card and give as a gift
31) Fans of Country music
32) SEE #32
33) SEE # 31
34) People who want to go directly to UPS to get their stuff shipped somewhere
35) Anyone who likes clothes, shoes, etc
36) People who want to protect their immunity to keep from getting sick
37) People on the run; those who want an instant breakfast
38) Parents who want their kids to learn while having a dandy time
39) SEE #3

I was able to identify with the people who were advertising by the categories of each as a whole. For instance, most of the advertisements basically advertised clothes, news, makeup, food and upcoming shows (on the current station). I can relate because I am a consumer and a viewer. I can choose whether or not to buy the product, or participate in the activities shown. I also assumed the age range that each commercial targeted; if I fit into the age range that the commercials is targeting, then I will relate a little more.

Mmm...Magazine Analysis!

The magazine I have chosen is Our State North Carolina (October 2008 issue). It is basically a magazine about events(travel, food, etc)—NC based--different NC locations and what is going on in NC. The publisher is Bernard Mann. The magazine is published monthly by Mann Media, Inc. Our State magazine was founded in 1933 by Carl Goerch. It costs $24.95 for a one year subscription, $44.95 for two years and $59.95 for three years. The cover price of the mag is $4.95. In my opinion, it is better off if you buy the one year subscription instead of buying them individually. I think that the target audience of Our State magazine are people who want to know more about North Carolina and older people. I say people who want to know more about North Carolina because the articles are all NC based. I say older people because the magazine seems calm and relaxing and it has a lot of beautiful scenery pictures. Artists would love the magazine, too, because of the pictures. This issue of Our State magazine contains 220 in all, about 130 pages of advertisements, and about 96 pages of articles. I think that the articles do relate to some of the advertisements because all of the ads are NC based and the magazine is all about NC. NC is the main topic. For example, there is a NC Seafood Festival advertisement in the magazine. There is travel ads in the magazine that are all NC based. Also, most of the articles in the magazine involve a different part of NC (ex:Salisbury,NC). I do not really think that the ads influence the magazine’s contents. Instead, I think that the magazine influence the ads that are put into it. The kinds of ads placed in a magazine depend on the target audience and the basic main point of the magazine. Since Our State magazine is strictly about NC, the ads have to relate to NC. I picked this magazine because the cover is absolutely beautiful. The vivid blue sky and the crisp, yellow fall leaves of the trees drew my attention immediately. The cover brings a place of relaxation into mind.